An advertisement for Kom Booza organic hard kombucha featuring four colorful cans with playful designs, each on a separate colorful platform, against a light blue background, with the text 'It's Kombucha, All Grown Up!'

It’s Kombucha, All Grown Up!

Kombooza

Kombooza is a conceptual brand inspired by my deep love and slight obsession with kombucha. I haven't seen too many alcoholic kombucha brands on the market, so I decided this could be a perfect opportunity to put my own spin on the product. I wanted to integrate my illustration skills into this design sprint to give each can its own personality. During the sprint, I focused my attention on color, caricature design, package design, social media, and a snippet of web design. I hope you enjoy!

Branding

3D Modeling

Social Media

UI/UX Design

Packaging

Instructor: Keith Somers

Institution: Tyler School of Art & Architecture - Temple University

c. 2024

Four cans of Kom Booza organic hard Kombucha, each with cartoon fruit and plant characters, against pastel backgrounds of purple, green, blue, and pink.

Logos

Logo for Kom Booza with the tagline 'It's Kombucha All Grown Up' in stylized font.
Outline of the words 'Kòm Boza' in decorative script font centered on a black background.
Logo with the text 'It's Kombucha', 'Kom Booza', and 'All Grown Up' in decorative fonts.
Graphic explaining font styles including print type, headline, subhead, and box stroke, with examples in black, white, green, and grey text.

Label Design

Lavender Cucumber

A vertical palette with six color swatches labeled with their hex codes, from top to bottom: beige (#F8F6E7), light green (#DFF2BC), dark green (#203F21), muted purple (#436636), lavender (#958DC2), and light gray (#C8C8D7).
Packaging for Kom Booza organic hard kombucha featuring lavender and cucumber flavors with cartoon cucumber and lavender illustrations, nutrition facts, ingredients, and branding.

Prickly Raspberry

Color palette with six color swatches and their hex color codes: beige (F8F6E7), pink (FFAAC6), deep pink (97214F), vibrant pink (DE3B69), light green (B8D5A2), dark green (13401D).
Label for Kom Booza Prickly Raspberry, featuring illustrations of raspberries, prickly pear, and green tea, with certification icons for organic, vegan, and gluten-free, nutritional facts, ingredients, and social media icons.

Honey Blueberry

A vertical color chart with six color blocks, each labeled with their hexadecimal color code. From top to bottom: cream (#F8F6E7), pale teal (#A6E1DB), slate blue (#3980A0), dark slate blue (#124269), mustard yellow (#F6AD1F), and beige (#FFE2A0).
Colorful product label for Kombooza Honey Blueberry flavored probiotic kombucha drink, featuring bee and honeycomb illustrations, nutrition facts, ingredients, and vegan organic labels.

Lemon Cherry

A vertical color palette with seven color swatches and their hexadecimal codes, from top to bottom: pale cream (F8F6E7), light pink (FFA698), bright red (F44543), dark red (9D151E), pastel yellow (FF497), bright yellow (FFEA2A), and light mint green (DFF2BC).
Label for Kombucha beverage with lemon and cherry flavor. Features cartoon lemon and cherry illustrations with expressive faces, nutrition facts, ingredients, and branding details.
Four colorful cans of Kombucha on a wooden surface with a blurred green outdoor background. The cans have playful, animated fruit and flower illustrations, each representing different flavors: raspberry, grape, honey blueberry, and lemon cherry. Left side text in bold white reads, "YOUR HAPPY HOUR HERO!"

Website Design

Social Media

Various Instagram posts featuring colorful cans of Kombucha, some with playful and artistic designs, some with people holding the cans outdoors or in vibrant settings.
Alpha: Thesis Project
Elevate: Festival Design