Chalkboard-style graphic with white text that reads 'Breakfast Bus Fueling the Future' inside a chevron-shaped border. Surrounding the text are various chalk-drawn breakfast and food-related illustrations, including a bowl, a coffee cup, berries, a fork, a spoon, and decorative stars, hearts, and plants.

Breakfast Bus

Welcome to the "Breakfast Bus," an esteemed non-profit organization on a delicious mission! Our pivotal goal is to bestow complimentary morning meals upon students from grades K-12, fostering academic success and empowering young minds to achieve their full potential. As a mobile entity, we traverse various locations, ensuring that every child in underprivileged communities receives a wholesome breakfast to fuel their dreams. No tummy is left empty as we dish out smiles and nourishing meals at each morning stop, free of charge. We firmly believe that a nourished mind is a powerful force, and we're passionate about “fueling the future” of these young learners. Join us on this journey of kindness and spread the goodness as we pave the way for a brighter tomorrow, one tasty breakfast at a time!

Instructor: Paul Sheriff
Institution: Tyler School of Art & Architecture - Temple University
c. 2021

Branding

Digital Marketing

Colorful chalkboard menus on a tabletop. The left menu is a food menu with student cereal options and other baked treats, titled 'Student Cereal' and 'Food Menu.' The right menu is a drink menu featuring smoothies and coffee options, titled 'Drink Menu' and including a fixed-price teacher's coffee.
Two smartphones displaying social media profiles for Breakfast Bus, a vegan food brand, with posts about ingredients, farms, and products, and a girl holding a potted plant.
Icons representing love letter, cherries, coffee, stars, and a bus.
Three fresh oranges with green leaves, one sliced open to show the inside, on a light green background with white decorative patterns.
Repeated pattern of the word 'eat' in white text on a light blue background.
Cartoon of two children in chef outfits holding spoons and wearing tall blue chef hats, standing side by side against a pink background.
Illustration of a breakfast food truck with a light blue exterior and a pink, green, and yellow striped awning. The truck displays a drink menu and has various food illustrations on its side, set against a tan background with the text 'Breakfast Bus' at the top right.

Brand Identity

The brand identity of "Breakfast Bus" was thoughtfully crafted, drawing its inspiration from the academic ambiance of a classroom. The design incorporates charming chalkboard menus, tastefully adorned with vibrant line-work food illustrations, artfully evoking a captivating cafe-style allure. The food truck, ingeniously repurposed from a school bus, prominently features the iconic stop sign as its logo, symbolizing the brand's essence and unique concept. The branding exudes a delightful and spirited character, reflecting a blend of lightheartedness and sophistication, culminating in an elevated and energetic presence that resonates with its target audience.

A tri-fold brochure with sections about a non-profit school program, featuring a black and white breakfast logo, and colored panels with text about the mission, partnership with No Kid Hungry, dietary information, and a student eat free promotion, decorated with food illustrations.
Four colorful sticker sheets with food illustrations: orange with citrus, green with cucumber, blue with star pattern, red with chili pepper
Collection of apparel and accessories including blue and green t-shirts, a pink cap, an apron, and a face mask, all featuring the logo and slogan for Breakfast Bus, fuelling the future.
Bjork: Music Catalog